Our Team

Keith Ross

EXPERIENCE / OVERSIGHT

$200M P&L | $480M Revenue
$40M Direct/$200M Indirect OPEX
450+ Indirect Reports w/site responsibility 300+ (total of 700+)
Angel/Seed Investor; Early Cryptocurrency Investor
Partner in 11 multifamily apartment communities (1477 doors)
GP/Manager of 21-unit multifamily apartment community
Owner of 3 single-family doors

ENTREPRENEUR AND INVESTOR OVERVIEW

Dynamic entrepreneur and accredited investor with over 20 years of extensive experience in operating, consulting, and investing in small to medium-sized businesses (SMBs). Managing a diversified portfolio of business entities focused on capital investments, real estate, and ventures demonstrates a wealth of experience and a proven track record of success.

Active in the investment scene for two decades, specializing in multifamily real estate investments with significant holdings across strategic locations. The portfolio showcases a robust capacity for overseeing substantial assets and driving profitable exits, with active management roles in numerous properties.

Additionally, engaging as an angel and seed investor across various sectors, showing a keen eye for emerging opportunities and innovative business models. Former roles as a consultant have enhanced local businesses’ operational efficiency and market presence, leveraging expertise to foster their growth and development.

Download our free whitepaper on the Top 10 Improvements to Optimize Your Business or Prepare for a Sale to identify opportunities for improvement and areas Dry Ground Management can help you immediately.

ENTREPRENEUR AND INVESTOR HIGHLIGHTS

• Manager of Dry Ground Capital, LLC dba Dry Ground Management, Dry Ground REI, LLC, Dry Ground Ventures, LLC, Dry Ground Enterprises, LLC, and Dry Ground Rentals, LLC.
• Active investor for 20 years; Accredited Investor and Lifestyles Unlimited Lead Investor.
• Experienced in capital formation for acquisitions, successfully securing multimillion-dollar funding through syndication and Fannie Mae.
• Partner in 11 multifamily apartment communities totaling 1477 units. Owner of 3 single-family units in the DFW area.
  • Current Holdings: Park Place Apartments – 21 units in Sherman (manager), TX; The Crossings on Grande – 144 units in Tucson, AZ; Vista Del Rey – 453 units in San Antonio, TX; Casa Nueva – 90 units in Phoenix, AZ; Singing River – 131 units in Gautier, MS; Alara Rojo – 80 units in Phoenix, AZ; Alara Verde – 57 units in Phoenix, AZ; Alara Azul – 28 units in Phoenix, AZ
  • Exited: The Crossings on Rogers – 56 units in Tuscon, AZ; The Bridge – 232 units in Temple, TX; Arroyo Square – 182 units in San Angelo, TX
  • Increased Income by 38% and Net Operating Income by 36% in 18 months since acquiring Park Place Apartments in Sherman, TX.
  • Average 18% Cash on Cash and 20-30% equity increase on single-family properties.
• Angel/Seed Investor in various industries, including apparel, ATMs, and disruptive technologies.
• Consultant to multiple SMBs across San Antonio, Austin, and DFW regions.

EXECUTIVE CAREER OVERVIEW

Senior executive with nearly a 2-decade history of achieving the unachievable. Demonstrated unparalleled commitment with Rackspace Technology, spanning 17 years, navigating the company’s growth trajectory from a mid-sized player to a $3B corporation. Promoted rapidly and often to play an integral role in multiple transitions and ownership structures, including going public, undergoing a private equity (PE) LBO, and returning to public status while maintaining majority PE ownership. Endowed with invaluable insights and expertise across diverse life cycle stages and enormous growth. Recognized for unwavering pledge to excellence, empowering team members as valued contributors, and fostering autonomy in pursuit of shared goals.

EXECUTIVE CAREER HIGHLIGHTS

• Earned rapid and successive promotions culminating as VP of Global Operations, leading the Delivery, Internal Operations, and OpenStack Public Cloud concurrently.
• Headed internal applications and systems engineering functions (monitoring 561K+ devices, patching 161K+ devices, and providing DDoS mitigation for 61K+ devices) and the OpenStack public cloud, a $200M annual revenue business with 30K+ customers operating at a 42% margin.
• Spearheaded Enterprise Engineering and Global Linux for global technical support. Oversaw portfolio of all Linux customers and infrastructure across a $1.5B+ run-rate business (200K+ servers/guests) and the key technical engineers and architects assigned to Rackspace’s largest customers, supporting many Fortune 100 companies and thousands more.
• Transformed global support into $12.5M+ revenue engine in 18 months. With continued maturity and a significant upsell win, revenue soared to $13M annually.

Megan Ross

Megan Ross is the Vice President of Operations for Dry Ground Management. She has a strong background in Customer Success and is focused on creating a world-class experience for our investors and customers in our subsidiaries. Additionally, Megan has experience in interior design with past projects and helps with design decisions in our properties.

Megan helped companies with their Customer Success programs in the Austin area for 7 years. She has led teams, developed & optimized processes, overseen operations, automation, and execution. In previous roles, Megan has worked with some of the top companies in the Credit, Banking, and Social Media industries.

Megan graduated with Honors from the University of Arkansas, Sam Walton College of Business, with a degree in Supply Chain Management and Marketing.

During Megan’s downtime, she enjoys spending time with her husband and two kids as well as event planning and gardening. She likes to travel, interior design, and arts & crafts.